CNI MINDFUL LUXURY CONFERENCE

It was truly a pleasure to be invited to the third edition of the Conde Nast Luxury Conference that took place 5-6 April 2017. This conference was organised by Vogue’s International Editor, Suzy Menkes and her colleagues.

As a Omani, having the conference in Muscat was the cherry on top of the cake. Suzy fell in love with Oman’s mesmerising beauty and decided to host the conference in Muscat. This attracted major contributors to the luxury industry, such as Elie Saab, Manish Arora, Pascal Mouawad and Pierre Denis, to Oman. The attendees were all from top well reputed organisations. Focus of top tier media was on Oman for that period! The first luxury conference was in Florence and the second in Seoul.

In preparation for the conference, Suzy and her team made numerous visits to Oman. It was an honor having them in our boutique and introducing them to our brand and products late last year.

A day before the conference, Omran (one of the conference sponsors) organised talks and invited Omani youth. We were chosen to moderate a session on fine jewellery. The guest speaker of the session was Dalia Daou of Daou Jewellery. She was invited to the conference by Suzy as a speaker. It was a wonderful and fruitful session, the attendees were fully engaged.

The night before the conference, a dazzling Arabian themed welcome reception was organised. We met a lot of interesting people and caught up with friends from the industry.

The conference was very well planned and the talks and presentations were very informative and inspirational. Our friend and fellow designer Amal Al-Raisi was the only Omani designer to speak at the conference. Way to go Amal!